The Science of Customer Bonding
Satisfaction, NPS, on-time renewals — the numbers that feel safe miss the one thing that predicts who actually stays. It's called bonding, and it's measurable in the data you already have.
Thirty minutes with me on your retention — grounded in the recorded behavior of 1.3 million B2B software customers. Where companies like yours actually stand, what really drives who stays, and where your retention most likely breaks.
Bring nothing. I'll bring the data. — Greg Daines
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Grab 30 minutes on my calendar — that's it. The link is also in your inbox.
Pick a time on my calendarPick a time. No prep, no export, nothing to install.
What 1.3 million customer records say about companies like yours — what actually drives who stays, and the questions worth asking of your own base.
If you want your actual Bonding Score, we run it from a simple export of your customer history after the call. Optional.
Backward-looking and easy to fake. Customers report high satisfaction right up to the month they churn.
A behavior, not an opinion — visible in the data before anyone fills out a survey. It's what separates a renewal from a relationship.
Churn is a product problem. Customer success is the smaller lever. You can't customer-success your way out of a product that doesn't produce compelling results. The Bonding Score shows you which one you're actually fighting — drawn from the recorded behavior of 1.3 million B2B software customers.
Greg Daines has spent two decades on one question: why customers actually stay. The research now spans more than a million customer relationships — and it points somewhere most retention playbooks never look.
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