Advisory

Work directly with the person who measured why customers stay.

Ongoing counsel for the CEOs and revenue leaders whose growth turns on retention. Not a report, not a playbook — my direct attention on your customers, grounded in the recorded behavior of 1.3 million B2B software customers.

See your Bonding Score →

When to bring me in

Who this is for
The seat

CEOs & revenue leaders

You’re accountable for growth, and retention is quietly deciding whether you build on last year or spend it re-earning what you already won.

The moment

Retention is now the number

The board is asking, the dashboard isn’t answering, and best-practice advice has run out. You need to know what actually moves it.

The fit

You want evidence, not opinions

B2B software leaders who are done with frameworks and want the research applied to their real customers — with someone who has done it before in the room.

What working together looks like

The engagement
Direct

Me, not a deck

A standing relationship with you and your leadership team — working sessions, not a slide deck handed off and forgotten. Twenty years of judgment, pointed at your business.

Grounded

Your customers, measured

We start from what your customers actually do — who is bonded to you, who is drifting, and why — never from what a survey says. Retention decided by behavior gets fixed by behavior.

Aimed

Toward the bonded core

Every session drives at one thing: growing the share of your customers who are bonded — with you for good. That’s the growth that sticks, and it’s what your dashboard can’t see.

The tier below ChurnRX measures it. Advisory turns it into decisions. churnrx.com →
Clients

Kantata  ·  Lotlinx  ·  Tekmetric ·  and other B2B software leaders

“Customers don’t leave because they have a reason to leave. They leave when they no longer have a compelling reason to stay.”
Greg Daines · from the research
Start with your number

See your Bonding Score.

Before we talk, see the one number that predicts who actually stays — read from your own customer data, free. It’s the fastest way to know whether I can help, and where.

Get your Bonding Score →