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The
Greg Daines
Newsletter
Greg Daines
Sep 27, 20243 min read
My 5-Point Emergency Churn Strategy
This week: ARTICLE: My 5-Point Emergency Churn Strategy UPCOMING EVENT!: Live Debate > Did CS Run It's Course? RESEARCH: There Can...
Greg Daines
Aug 9, 20242 min read
Stop telling people what you DO, and tell them what you are FOR!
🏛️ Aristotle taught that everything has a specific purpose or final end, which he called "telos." He believed the only way to truly...
Greg Daines
Jul 5, 20242 min read
Satisfaction and Results Are Not the Same
Here's why and how to use it to drive retention. I often get asked the following question... "When customers say they're satisfied,...
Greg Daines
Jun 21, 20242 min read
Why do small customers churn more?
📈 The latest research reveals churn is a BIG problem for SMALL customers⤵ Most people are aware that small customers churn more than big...
Greg Daines
Jun 14, 20242 min read
How to know a customer will churn on the first call
Here are the signals and why we ignore them⤵ Have you ever had this experience? You've just finished a kickoff call with a new customer,...
Greg Daines
Jun 7, 20241 min read
The Cost of Discounting
It's an almost irresistible path to hitting that elusive quota. But it comes with a hidden cost: higher customer churn! Here’s why⤵ 📈...
Greg Daines
May 31, 20242 min read
You can only pick one
Customer Satisfaction -OR- Measurable Results. Choose wisely... Conventional wisdom says that we should make our customers both...
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