Guide to:
Charting Growth Dynamics
It is extremely valuable to visualize how your sales and churn are combining to produce your growth. Here we explain how build a simple growth curve and offer a downloadable spreadsheet template to help you below.
There are two building blocks of a simple growth curve analysis:
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1. New subscribers (logos not dollars) by period (year or quarter).
2. Churned subscribers (logos not dollars) by period (year or quarter).
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It can look something like this, where "Active Subscribers" is calculated as the cumulative subscribers minus those that have churned...
Growth Dynamics Data
After that, you simply make a line graph for your each series as below:
Now you will be able to see how the relationship between your sales and churn curves is driving your subscriber growth. This is a very important insight.
Find your churn type now with our downloadable templates:
Note: This simple template allows you to calculate 10 periods of growth data. However, it can be easily expanded for additional periods. Enjoy!