Archive August 2016
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Mark Twain The conventional theory about SaaS customer success goes something like this: Your solution creates value for the customer. The value drives their success. Their Success leads them to renew their subscription. This is the chain of causality in the conventional thinking about SaaS customer success. Here’s […]
These are the 5 concrete things anyone can do right now to start crushing it as a customer success superhero. In my last article, 5 Counter-Intuitive Ideas of Phenomenal Customer Success, I described the unconventional shifts in mindset that are key to generating exceptional customer success results in SaaS/B2B. Each one challenges a dominant mode of […]
These surprising and unconventional mindsets are the key to breaking out of the SaaS/B2B customer retention black hole.